DraftKings apologizes for sports betting offer referencing 9/11 terror attacks. The sports betting company apologized for an offer that referenced the 9/11 terror attacks. The offer was for a free bet if a player's team scored on the 11th play of the game.

DraftKings, a sports betting company, apologized on Monday for an offer that referenced the September 11, 2001, terrorist attacks. The offer was for a free bet if a player's team scored on the 11th play of the game. The offer was shared on social media on the morning of September 11, 2023, the 22nd anniversary of the attacks. It was quickly met with criticism from people who found it to be insensitive and disrespectful. DraftKings took down the offer and apologized, saying that it was "a mistake" and that it "deeply regrets" the offense it caused. The company said that it would be donating $1 million to the 9/11 Memorial & Museum in New York City. The apology was accepted by the 9/11 Memorial & Museum, which said that it appreciated DraftKings' "swift and sincere" response. The incident is a reminder of the importance of sensitivity and thoughtfulness when using sensitive events in marketing or promotions. It is also a reminder of the power of social media to quickly and widely share information, both positive and negative.